Men who wear red are more attractive
25 men and 32 women briefly viewed a black-and-white photo of a Caucasian man in a polo shirt, surrounded by a red or white matte. Only women warmed up to red. Women who looked at a man surrounded by red or white rated the man surrounded by red a little over one point higher on a nine-point scale of attractiveness, a statistically significant bump.
Men who wear red are more desirable
Another experiment featured a man in a color photo, dressed in either a red or a green shirt. A pool of 55 women rated the man in red as significantly more attractive -- on average, nearly one point higher on the same nine-point scale. They also thought he was more desirable, according to a second, five-item measure that asked viewers to rate, for example, the likelihood that they'd want to have sex with him.
It's true what they say about red power ties
Women in a follow-up study perceived men wearing red t-shirts to be significantly more likely to be high in status than men wearing blue t-shirts. In addition, the men in red seemed more generally good-looking and sexually attractive. Five smaller studies with 20 to 38 participants compared women's responses to men in red or gray, including their sense of the men's status. The results established a chain of evidence that red may enhance sexual attractiveness because red is a status symbol, according to the authors.