FACEBOOK LIKES REVEAL PERSONAL SECRETS
Even if you never post your political views on Facebook, avoid ever saying anything about your religious beliefs or even hint about your sexual orientation, that information is easily available based on the "like" buttons you click. Marketers, credit agencies, corporations, potential employers, politicians or the government can discern accurate details about your personality, politics, religion, gender, intelligence, race and sexual orientation by the lasting fingerprint you leave when you click "like" to indicate your approval of everything from a new restaurant to a favorite musician. That's the conclusion of a study conducted by researchers at the University of Cambridge in the England. While most of us jealously guard information we consider private, such as our medical history or finances, "liking" a new movie or a sports athlete on Facebook seems benign and unimportant. Wrong! Kosinski says sensitive inferences can be drawn by organizations from...