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Don't think that just because you are loved, your phone calls will be answered. 90% of cell phone users ignore their incoming calls, and the calls that are most frequently ignored are the ones that come from loved ones -- not strangers or work colleagues reports of a study from Britain's University of Salford. The top 10 reasons for not answering a cell phone: 

1. Did not hear the ring 
2. Driving 
3. Feeding a pet 
4. Unable to speak 
5. Busy in the bathroom 
6. Can't find the cell phone 
7. In a meeting 
8. Didn't recognize the number 
9. Not in the mood to answer 
10. Others might overhear