THIS MONTH IS
- More women then men admit to eating ice cream in bed.
- Men are more likely to eat ice cream straight from the container; both men and women enjoy sharing a single container with a loved one... even a pet.
- One in seven people wait until they're alone to stuff their faces with ice cream.
- 8% take out the chunky bits of candy and nuts before they eat ice cream.
- 29% admit to taking one extra serving of ice cream when no one's looking.
- 13% of women aged 18 to 34 keep a "secret stash" of ice cream.
- 3% enjoy eating ice cream in the bathtub.
- 10% said they eat bowls of ice cream for breakfast.
- 26% substitute ice cream for an actual meal.