A DIFFERENT KIND OF SHRINKAGE
Sales of this old standby have steadily declined since 2009, from 33 percent to 24 percent of total underwear sales.
Still the most popular style at least for now. Sales have held steady at about 46 percent the past couple of years.
More men are buying the skimpier cut, with sales increasing from 25 percent in 2009 to 30 percent in 2011, and the site's buyers say they expect sales to keep rising.
Low-Rise Bikini Briefs
Not many men are buying them yet, but Bare Necessities predicts more growth in the next year or so.