2015 holiday season's most popular gift cards

CardHub has released its projections for the 2015 holiday season's most popular gift cards as well as the gift cards that are expected to have the highest resale value in the New Year. This is handy information as gift cards are the most sought after type of present for the 9th straight holiday season, with the average shopper expected to spend more than $173 on gift cards alone.

2015's Most Popular

1. Visa Gift Card
2. Amazon Gift Card
3. American Express Gift Card
4. iTunes Gift Card
5. Walmart Gift Card
6. Target Gift Card
7. Starbucks Gift Card
8. Netflix Gift Card
9. eBay Gift Card
10. Google Play Gift Card

2015's Highest Resale Value

1. Shell Gift Card
2. Walmart Gift Card
3. Target Gift Card
4. MasterCard Gift Card
5. Home Depot Gift Card
6. Costco Gift Card
7. Apple Store Gift Card
8. Babies R Us Gift Card
9. Visa Gift Card
10. Ikea Gift Card

The gift cards that increased in popularity the most from 2014 to 2015 are the TJ Maxx Gift Card, the Chick-Fil-A Gift Card and the Home Depot Gift Card. The gift cards whose popularity declined the most in the past year are the Ikea Gift Card and the QVC Gift Card.