Consumer Reports surveyed women 18 years and older to ask them intimate questions about their intimate apparel. The results were published in ShopSmartmagazine. ShopSmart editor-in-chief Lisa Lee Freeman offered these findings about intimate apparel:
  • 47% of women say they feel sexier and more confident wearing a nice or special pair of panties. "The first thing we put on in the morning does make a difference in our day," Freeman says.
  • 27% say their mood is affected by wearing an ill-fitting or unattractive pair of undies.
  • On average, a woman has 21 pairs of underwear -- enough for three weeks. Why? Less frequent laundry!
  • 10% of women own 35 or more pairs of panties.
  • 65% of women buy neutral colors, with white being the most popular, followed by black and beige.
  • Overall, 46% of women say briefs are the style they wear the most often. But women ages 18 to 34 are more likely to wear a bikini style.
  • 56% of women fold their panties, while 27% just toss them in the drawer.
  • One in 10 women admit that they will venture out of the house without underwear.
  • Half of women have complaints about the way their underwear fits, with "wedgies" (30%) topping that list, followed by "doesn't lay flat under clothes" (19%) and "not enough coverage in the rear" (14%).


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