I'M HAPPY TO SHOP
1. The One-Upper
People who purchase things to increase their social status tend to get more lonely. The biggest house, the most clothes or the most expensive car don't actually make them feel better.
2. The Comfort-Seeker
These shoppers believe that once they own something they greatly desire they will be happy and truly enjoy life. Instead, they become even more lonely.
3. The Happy Hedonist
People who buy things for the sheer enjoyment of shopping are the happiest and least lonely. This type of shopping reduces loneliness because the shopper's enjoyment spreads to other people. There is no bragging, comparison or envy involved.