AMERICA'S FAVORITE ALCOHOLIC BEVERAGE IS BEER
A cold brew is most favored among men (55 percent) and younger generations ages 21 to 54 (43 percent), as well as those living in the South (43 percent). Domestic non-craft beers are the most popular among beer drinkers (38 percent), followed by craft beer (29 percent) and imported beer (23 percent).
From chardonnay to zinfandel, wine is the preferred beverage among women (46 percent) and older adults age 65 and up (42 percent). In addition, wine is favored in high-income households (37 percent of those making $100,000+). Those who prefer wine say their favorite type is red (38 percent), followed by white (32 percent) and, more distantly, rose or blush (19 percent) and sparkling wine/champagne (10 percent). Men are significantly more likely than women to prefer red (49 percent vs. 34 percent).
The favorite liquor among spirit drinkers is vodka (29 percent), followed closely by whiskey (26 percent) and more distantly by rum (16 percent), tequila (8 percent) and cognac (7 percent). Men are significantly more likely than women to favor whiskey (40 percent vs. 14 percent), while women are twice as likely to choose vodka (38 percent vs. 19 percent).